TV advertisements analysis
“belt and road”
https://www.youtube.com/watch?v=eB44qiDBytg
(last seconds are censored)
https://www.bilibili.com/video/av10546493
(full version)
The public advertisement “belt and road” boasts its characters of mixing dreams and reality, individuals’ daily matters and society’s improvements. Children’s train and ship models turned real train and ships sending gifts back as rewards. Wind produced by a boy blowing candles drives wind generators, thus rendering electric lights which rid him of candles. Children was dreaming on sands and swings when cars actually passed on it delivering goods. Fishes are transported around the globe and photos are spread on the Internet. It was only in the end that the only line ”Advocated by China, prosper the world” appears.
Undoubtedly the videos laid complete emphasis on advocating the Belt and Road Initiatives straightforwardly as it’s the only line presented, thus capturing the eyeballs and concentration of audience. Stories of children’s dreams being achieved further renders the audience spaces for imagination, raising their acceptance and reflecting the thesis of promoting the initiative. Actually that’s a crucial selling point as all the examples above utilized specific, detailed and vivid examples to demonstrate how.
It’s without doubt that the video completely implemented ethos and pathos while claiming stories and showing changes. While accurate figures fails to be present, there exists ingenious logic, unexpected but with sense. Cycles are formed when children see their wishes reflects into reality, bringing wealth and even more dreams. To be specific, pathos serves as a crucial and indispensable method as it’s so extensively, comprehensively and thoroughly employed that it even made up the main body. The continuous presenting of stories constantly enhanced the pathos of audience as they are impressed by prosperity, improvements and achievements on various scenes, seizing their heart and tugging at their heartstring. The rise and fall of background music further enlarged the emotion, pressing the audience with vigorous impacts. Furthermore, the involvement of ethos runs throughout the video as they deliberately choose the perspective of children and youths, whose innocence, imagination and vigor never fails to seize the audiences’ sympathy, thus letting out their concern, motivating people’s identity and raising acceptance.
In addition, the way they present stories also serves as a unique key to the video. Unlike most story telling, not a single word and subjective judgement was involved, leaving it nothing but objective scenes. The no-narrative setting somehow reduced subjectivity of the video and compensates for the absence of specific figures, in which the screen says everything instead of people. Undoubtedly it renders space for critical thinking and judgement, let the audiance discover the benefits and be convinced by themselves instead of the video. It’s common for advertisements to neglect figures as it aims to leave the audience visualized and intuitional impressions. Relatively, it improved its reliability and convince the audience with examples.
Unlike other commercial advertisements who aims to sell products to specific groups of people, it’s a public advertisement who aims to promote the initiative of cooperating between countries and forming shared destiny, which is quite a universal idea, leaving it unnecessary to distinguish various groups of people. As is mentioned, the employment of children’s perspective is actually meant for all people because it’s a universal consensus to endow children with advanced environment and realize their dreams. Realizing that point, the perspective completely motivated and utilized people’s sympathy while reflecting the thesis that people cooperate for brighter future as a shared destiny, corresponding to both the theme and the audience. As a result, identity is further raised and acceptance is further enhanced.
Following an attentive review of the advertisements, one can reach the conclusions that ingenious utilization of three rhetorical appeals serves as contributing effects, crucial components to successful advertisements and key factor to seeking the acceptance of audience. In addition, other elements such as perspectives, ways of presenting stories and the amount and timing of narratives also composed significant factors. The goal of advertising is always demonstrating positive impressions, utilizing various methods to motivate people’s emotion, capturing people’s weakness and promoting acceptance. Advertisements can be targeting comprehensive and wide-ranged people instead of specific groups, because humanity always exists, and exists in every individual. There exists certain universal values and emotions to be applied, affecting vast majority of people without the demand to distinguish various and complicated groups.

Question:

What prevented multilingualism from spreading when it boasts so many advantages?

Answer:

First: educational situation. For those who’re not so willing to study, they tend to invest their spare times on playing video games or attending parties instead of multilingual study. For those who’re willing, pressures of graduating and advancing study deprived them of time and energy of starting a second language. Unless you choose a second language as a major, it can only be treated as hobbies, thus contradicting with major courses and leaves it little time.

Second: the idea of making everything useful. Despite some examples that multilingualism leads to promotion, it’s a matter of fact in China that only the minority of jobs involves communicating with foreigners, thus reducing the actual demand for multilingualism. To make matters worse, people tend to see learning as an “investment” and expects rewards which leads to unwillingness to devote time on learning something without clear use and rewards. As a result, learning languages are frequently considered “useless” and decreased the motivation of gaining access to second language.

Third: the dominating status of English in present world. It enables us to communicate without barrier all around the world and significantly narrows the language gap. The establishment of a “universal language” which “circulates” all around the world dramatically downsized the space for languages other than English and curtailed the need for a second language.

The world is getting richer and life expectance is ever increasing. Nevertheless, people found themselves “hopeless, depressed and alone” with suicide rate in the US reaching the peak of 30 years. It contributed to controversies on the role physical abundance plays on life qualities. I stick to the opinion that physical ampleness improves our life quality.
In my opinion, Physical abundance is in fact a crucial component of both happiness and meaning, and nowhere near a contributing factor to physical loneliness which-according to the TED talk’s opinion-caused by failing of individuals to gain meanings of life. The following reasons back my view.
To begin with, physical wealth renders access to existence and life, enabling them to expect future and dramatically increased the motivation of searching for meanings. Just take the example of two suicidal inmates Francl meets who “were hopeless and thought that there was nothing more to expect from life, nothing to live for.” It undoubtedly demonstrates the significance of physical necessities. Without life itself you definitely can’t expect anything, can’t attain anything to live for, and the life is undoubtedly expecting nothing from you.
Furthermore, physical significantly reduced both the will and the ability to attain the “pillows” of belonging and purpose. According to the Maslow’s Hierarchy of Needs[1], Biological and social needs comes in the bottom, followed by belongings, self-esteem and eventually—self-actualization. Without the basic need being satisfied, advanced are being void, floating like clouds. Pressures to make a living combined with the frustration of even the basic need not being satisfied furthermore deprived people of both the time and the energy to pursuing meanings, for they are struggling to survive, for they invest all time and energy on feeding themselves, for all their life meaning is living.
As a result, physical inadequacy surpasses both living happy and living healthy. According to the article, happy lives associates more with “taker” while meaningful lives associates more with “giver”. Nevertheless, giving fails to exist when they takes nothing and simply having nothing to give. You can’t expect a homeless saving his only bread of the day for others. It’s only when we take enough to feed ourselves that we starts giving.
In conclusion, physical abundance contributes to meaningful livings. It’s a crucial component of both happy and healthy lives and enables us to explore the deep meanings of life.

CITATIONS
[1:] http://highgatecounselling.org.uk/members/certificate/CT2 Paper 1.pdf

Summary of the talk

It’s the very pursuit of happiness that generates unhappiness. It’s inadequacy of meaning in life rather than physical shortage that caused the despair. The writer found four pillars of meaningful lives including belonging, purpose, transcendence, storytelling.

In the writer’s view, belonging is contributed by being valued with live being crucial catalysts. Leading with love undoubtedly stabilized bonds, thus sparking belongings. Purposes share more link with contributing and serving and spurs you forward during this process. Transcendence describes states with complete self-immersion surpassing trivial things in life, senses of self blurring, their soul linking directly with higher souls which is capable of shaping oneself. Storytelling enable us to clarify and reflect ourselves by creating narratives and listing events. Therefore, it’s not solid but editable which allows space for personal attitude.

Principles are universal thus applies in various communities. It’s his love towards families that dragged her dad out of death confronting heart attack and demonstrates the immense and indispensable power of meaning. ���ޗ�

Specific: I’m going to study hard on:

1. calculus
2. linear algebra
3. C programming
4. University physics
5. Signaling and circuits
6. Engineering drawing
7. College English

Measureable:

 a.time

stick on going to the library every Saturday and Sunday

b.measures

1.employ various note-taking methods

2. keep recording questions I previously made mistakes

3.Review the questions and notes once per week.

Attainable: final grade top 20% in our academy

Reasonable/relevant: Academic/good grades

Timebound: January 2020(Exact date depends on school calendar) c&�܄A

It was a Wednesday when I entered the Museum of Tolerance who designated themselves to “examine racism and prejudice around the world with a strong focus on the history of the Holocaust.” Though the majority of contents emphasized on Germans killing Jews, I found it educational and truly universal. It’s everyone’s prejudice which wrote the unpleasant history. It’s particularly we collegians who shoulder the responsibility, to promote tolerance, to absorb ideas, to contribute to the future.
It suddenly struck me when it came to a wall carving the names contributing to Jewish survival. I was stunned by the lacking name as I previously consider saving others as human nature. On the other side was a industrialized genocide machine executing restlessly involving immense resources and intense manpower. It was without doubt that few managed to pass the humanity test while the vast majority participated in the crime. Extreme impact was imposed on me and shaking my values vibrantly as I previously believe men were born kind and “People” is always right. I was completely impressed and shocked to find the majority, which I used to call ”People”, doing massive scaled crime.
It’s far beyond the Nazis who own an apology. They initiated the crime, but as for execution, it’s far beyond Nazis alone. Despite people’s will to be kind, Countless German residents commited crimes, scientists determined to follow the example of Hilbert and Planck, musicians used to perform Mozart and Schubert, workers concentrated on manufacturing Volkswagen, who ought to leave their contributions, positively, not negatively. It’s definitely not Hitler alone who initiated hatred towards Jews. Now I consider him only a trumpet, who declares some people’s hatred publicly, who released and backed their idea of hate crime, who turned what they WANTED TO do to what they actually did—braking Jewish stores and removing their shelters.
It terrified me that everyone can turn into devils instantly. I failed to guarantee myself to maintain kind confronting the situation and I’m truly afraid of turning evil one day without even awareness. It was then when I began to understand “Tolerance”—without eliminating tolerance tragedies will reoccur, undoubtedly. History tends to repeat itself unless human learn lessons, even if human learn lessons.
It was also than when I began to realize our responsibility and seek our actions. I consider knowledge as the weapon combating lies, ideas as the shields confronting evil thoughts. We promote equality by releasing and searching essays on the Internet without restrictions to receivers. We eliminated prejudice by discussing leading edges and exchanging professional references online. We enhanced tolerance by cooperating with LGBTs on contests and researches respecting their decision. Books never fails to treat people equally. We should shoulder our responsibility, equip ourselves with advanced ideas and detailed knowledge, take actions immediately, right away.
The Holocaust is a mirror, indicating our hidden wicked side, reflecting the lack of tolerance for every individual. Fortunately, we can shoulder responsibilities, we can take actions. Future is ours and we’re bound to make the future better.

Summary:

Working memory involves four components including storing instant feelings, preserving knowledge, extracting focal points from long-term memory, handling and utilizing memories in currant situation. Nevertheless, our memory fails to be boundless thus limiting our capability of applying these components in pursuit of our targets. Despite this, strategies can be employed including processing our existence and raising questions repeatedly, reflecting on their absorbed knowledge, generating images, organizing and structing information.

Response:

1.Outlining. It turns out to clear up my logical confusion and enhancing the structure.

2.It dramatically improved my knowledge processing and applying ability by rendering detailed, practical and decent methods.

3.Organizing and structuring matters. Intentional practice matters. No gains without pains.

4.Mr,Doolittle, could you tell me the methods to emphasize and clarify focal   points when speaking on the field of sentence structure, tones and accents?

In the 1960s University of  Michigan students found that successful students utilized key strategies appropriately, including programming their studies, raising questions, implementing exams and laying focus on objectives. Learning is a learn-able skill involving fundamental steps of imputing, organizing and outputting. 

Summary:

In 1920 Seymour Rechtzeit started his journey to America with his father. The voyage was miserable which resulted in Seymour’s catching cold. As a result, he was separated with his father on Ellis Island for several terrifying days. He was finally admitted and began his new life as a child star. His career was so smooth that he sang for the President and the President brought his family to America for family reunion.

Response:

Obvious advantages of immigrating lies in advanced education and abundant jobs, as well as ample spaces to think and create separate from living pressure. Nevertheless, I consider separation with homeland or even relatives as a weakness which can be narrowed or even filled by ever-enhancing Internet technology.

I’m personally in favor of the idea of immigrating. First, everyone is endowed with the right of pursuing high-quality life and seizing opportunities in developed regions. Besides, the knowledge gap of isolating from modernized regions will only be widened. As knowledge is becoming the detrimental power and crucial factor, I consider the benefits of immigration far beyond the disadvantages. �l��=

Hello, my name is Pan Jiayang, whose English name is John and originates from Ningbo,China.

For junior and senior high school I studied in a small town, which render peaceful places for generating flames of intelligence and collision between thoughts while making external temptations inaccessible. I entered HDU which boasts her pleasant environment and dense academic atmosphere. These outstanding upperclassman who combines intelligence, diligence and kindness is bound to serve s my icon.

English is a language combining beauty and utility. She endows us with the key to vast sea of words, exploring the beauty and power of literature. She also renders access to precise and specific scientific essays, demonstrating cutting-edge information from the entire globe. As a student interested in computers and the concept of connecting the world, I’ll always maintain passion on the universal language of the world.

As is mentioned, I host my dream as a programmer. The life away from teachers and resources in my home university laid intense emphasis on my decision where Internet is the crucial and indispensable source of knowledge. The concept of sharing and receiving knowledge across the globe undoubtedly seized my passion and attention.

That’s the brief introduction of myself, John. Thanks for reading.s for reading. �n�=